Zeeshan and Karina Hayat

In today’s business landscape, companies are no longer judged solely on the bottom line. Stakeholders—customers, employees, partners, and investors alike—are increasingly drawn to brands that stand for something bigger than profit. A purpose-driven business strategy isn’t just a feel-good ideal; it’s a powerful framework for long-term growth, meaningful impact, and enduring relevance. But how do you actually build a business that delivers both profit and purpose in equal measure? It starts with intention. Purpose isn’t an afterthought or a clever marketing slogan. It’s the heartbeat of the business. A clear and authentic purpose defines why your company exists beyond making money. It should answer the deeper “why” behind your product or service: what positive change are you creating for your customers, your community, or the world? When this purpose is genuine and deeply embedded into your culture and operations, it becomes a compass that guides every decision. To build a strategy ar...