Zeeshan and Karina Hayat

When running a business, tough times are inevitable. Whether it's a sudden dip in sales, a challenging client, or economic downturns, every entrepreneur faces moments that test their resolve. Staying motivated during these periods can feel like an uphill battle, but it's often during these times that the most growth occurs, both personally and professionally. It’s essential to acknowledge the emotional rollercoaster of entrepreneurship. The pressure to succeed can weigh heavily, and setbacks might trigger self-doubt. However, it’s in these moments of uncertainty that a strong mindset becomes your most valuable asset. Embracing the challenges as opportunities for learning can shift your perspective. Instead of seeing difficulties as roadblocks, view them as stepping stones to resilience. Every problem solved is a lesson learned, and every challenge overcome strengthens your ability to weather the next storm. Surrounding yourself with a solid support system is another key facto...

Running a business can be a complex and time-consuming endeavor, filled with daily challenges that demand both your time and money. However, a business advisor can play a pivotal role in helping you navigate these challenges, offering insights and strategies to streamline your operations. By leveraging their expertise, you can focus on what truly matters: growing your business. One of the key benefits of working with a business advisor is their ability to analyze your current operations. They look at your processes, identify inefficiencies, and suggest ways to improve them. Whether it’s optimizing workflow, cutting unnecessary costs, or finding better vendors, these professionals offer a fresh perspective on how to manage resources more effectively. They don’t just help you see where you’re losing money—they help you recover it. Beyond operational improvements, business advisors bring a wealth of financial expertise to the table. They can help you better understand your cash flow, ma...

Having a marketing strategist on your team can be a game-changer for your business, providing a range of benefits that go beyond just managing campaigns or creating content. Here are some of the key advantages: One of the most significant benefits is the ability to create a cohesive marketing plan. A marketing strategist brings expertise in building comprehensive strategies that align with your business goals. They take a holistic view of your marketing efforts, ensuring that every campaign, promotion, and piece of content works toward a common objective. Without a strategist, marketing can become fragmented, leading to mixed messages and missed opportunities. A marketing strategist also helps to deeply understand and target your audience. By conducting research and analyzing customer behavior, they can identify your ideal customer profiles and craft tailored messages that resonate with these groups. This targeted approach increases the effectiveness of your marketing, leading to bet...

Zeeshan and Karina Hayat are a visionary couple who have carved out a remarkable journey in both business and social impact. With over two decades of experience, they have co-founded and led successful ventures spanning industries such as e-commerce, digital marketing, and lead generation for direct marketing campaigns. Their commitment to affordable housing has also led to significant contributions in the development of multifamily residential properties. The Hayats' work has earned them numerous accolades. Zeeshan has been honored in the BIV BC CEO Awards, while Karina has been named one of WXN Canada’s Most Powerful Women. Their influence in the business and social sectors is widely recognized. As the founders of a leading digital marketing agency, Zeeshan and Karina specialize in delivering innovative solutions to businesses across North America. By harnessing advanced AI and automation technologies, they help companies optimize their sales, operations, and marketing strateg...